The Holiday season will be here quicker then you think. With a changing business environment, coupled with a lot of uncertainty, consumers are looking for a seamless buying experience online. Holiday shipping strategies are key. Here are a few things to consider for your holiday shipping strategy: 1. Multiple communication touchpoints with customers is a […]
Last year, consumers spent a record $7.4 billion online on Black Friday and $9.4 billion on Cyber Monday. Some key discussion points of the article include: 1. A dramatic shift to digital could impact BFCM this year2. People are shopping earlier and are seeking value over price3. Flexible returns, fast shipping, and delivering a better […]
In this ever-evolving digital marketplace, it is critical for ecommerce businesses to keep an eye on marketing trends that can improve your bottom line and entice customers to purchase. Here as some things to put on your radar if they are not already: 1. Shoppable Posts2. Virtual And Augmented Reality3. Interactive Content4. Personalization5. Google Ads […]
No matter what product you are selling, or what service you are providing, these tips will help you focus your strategy on building long-term, loyal, customers. 1. Develop a loyalty/rewards program2. Do not invest in paid or sponsored ads too early3. Be responsive to all social and communication platforms4. Treat loyal fans as your brand […]
As we approach the end of 2020, these are some of the business trends to continue to watch. Many of these business trends will have spill-over effects in 2021. 1. Remote work: the new normal2. Businesses embrace the gig economy3. Sorry, but AI will not take over the customer experience4. Bots to the rescue 5. […]
The ‘humanized’ internet: The evolution of modern connectivity is often summarized as: the internet – the world wide web – mobile devices – big data/the cloud – the internet of things. For the next stage, it seems inevitable that even more personalization will be an important component. What we refer to as the internet of […]
Coronavirus will create a number of challenges for businesses. What are they? And how can companies best handle them? Here are the answers to the pressing questions: What will be the impact on Canadian companies in the weeks ahead with coronavirus? The most significant will be a change in consumption habits. Consumers are likely to […]
Coronavirus, or COVID-19, has been declared a global pandemic and is having an unprecedented impact on individuals and our economy at large. Times are uncertain, and while we don’t have all the answers, we’re doing everything we can to offer guidance to our customers and small businesses around the world. As retailers are forced to close […]
It’s safe to say that this current crisis is like none other faced by small business owners in the recent past, and it’s certainly daunting trying to tackle all of the unique issues it presents. Below are 10 issues to address with detailed considerations and action items that might make the difference in being able […]
The following trends will be the most important for organizations, customers, employees and stakeholders over the next 12 months and beyond. 01. Many faces of growth: For decades, companies have been laser-focused on one main objective: financial growth — the faster the better. Now, people are challenging organizations to define their success in more ways […]
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