Packaging

The first step in ensuring customer satisfaction is to make sure the packaging they receive demonstrates care and attention. Yes, your customer is excited to open and get at the product inside, however, they are subconsciously already starting the evaluation of your company and brand the second the box is in their hands. Choose a […]

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Ecommerce 2021

2021 will continue to bring challenges for ecommerce retailers in many marketplaces. Keep an eye on these trends which will have an impact on how you strategically position your business over the coming year. 1 – Increased competition from an influx of emerging online shops. 2 – The changing face of retail pushes consumers online […]

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Shipping Tips

There are so many things to consider when preparing for the holidays. Here are some shipping tips to help you plan and prepare for the holiday shipping rush: 1. Extra packing for Fragile items – Use a strong, rigid box, with the appropriate filler on the bottom, sides, and top of your item. Keep in […]

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Tips

It is those little details that make all the difference when your customers receive a package from your website. Make your packages extra special for your customer with these tips: 1) Customize your packages based on the holiday, season, and type of product you are selling. This small touch goes a long way to improve […]

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Holiday Shipping

The Holiday season will be here quicker then you think. With a changing business environment, coupled with a lot of uncertainty, consumers are looking for a seamless buying experience online. Holiday shipping strategies are key. Here are a few things to consider for your holiday shipping strategy: 1. Multiple communication touchpoints with customers is a […]

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Black Friday

Last year, consumers spent a record $7.4 billion online on Black Friday and $9.4 billion on Cyber Monday. Some key discussion points of the article include: 1. A dramatic shift to digital could impact BFCM this year2. People are shopping earlier and are seeking value over price3. Flexible returns, fast shipping, and delivering a better […]

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Marketing Trends

In this ever-evolving digital marketplace, it is critical for ecommerce businesses to keep an eye on marketing trends that can improve your bottom line and entice customers to purchase. Here as some things to put on your radar if they are not already: 1. Shoppable Posts2. Virtual And Augmented Reality3. Interactive Content4. Personalization5. Google Ads […]

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E-commerce

No matter what product you are selling, or what service you are providing, these tips will help you focus your strategy on building long-term, loyal, customers. 1. Develop a loyalty/rewards program2. Do not invest in paid or sponsored ads too early3. Be responsive to all social and communication platforms4. Treat loyal fans as your brand […]

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Technology Trends

As we approach the end of 2020, these are some of the business trends to continue to watch. Many of these business trends will have spill-over effects in 2021. 1. Remote work: the new normal2. Businesses embrace the gig economy3. Sorry, but AI will not take over the customer experience4. Bots to the rescue 5. […]

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The ‘humanized’ internet: The evolution of modern connectivity is often summarized as: the internet – the world wide web – mobile devices – big data/the cloud – the internet of things. For the next stage, it seems inevitable that even more personalization will be an important component. What we refer to as the internet of […]

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