Every marketing campaign gives a company the chance to learn and improve, and more importantly, find the tactics that spell out success. Today, companies employ a number of popular methods in order to measure and fine-turn their direct mail efforts. They include QR codes, activation codes, social media and more. Discover which options work best […]

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Online retail is expected to grow 8-12 percent this year (3x higher than the wider industry growth) with sales predicted to fall between $427 and $443 billion, according to National Retail Federation. This means that online retailers need to be on their A game now more than ever, especially focusing on seamless branding, efficient automation […]

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E-commerce has long been a sore point for many luxury brands. Luxury brands differentiate themselves in part by the high-end experiences they offer in-store and have sometimes struggled to adapt those experiences to the web. Online, without the immersive experience of walking into a luxury storefront and being greeted by a thoughtfully curated assortment of […]

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Whether your business ships several hundred packages a month or just a handful, there’s value in making sure you’re doing it properly. Avoid spending too much money, wasting time on fulfillment, or failing to protect the products you send by following these simple tips and tricks. Don’t pay to ship excess space and weight One […]

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With millennials poised to become the dominant force in the economy, companies must learn how to reach this demographic. U.S. consumers ages 18 to 34 engage with brands far more extensively than their older counterparts.1 It’s natural to assume this generation is only susceptible to digital media. It was born and raised on the Internet. […]

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If you are an online retailer, and you don’t have a shipping strategy, you’ve got a tough road ahead. I hate to break it to you, but in today’s competitive e-commerce world, online shoppers want free shipping and fast shipping, and their expectations of an acceptable delivery window are shrinking. Shipping costs are a huge […]

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