When you think of marketing, what tactics first bounce off your mind? Are you thinking SEO, email campaigns or social? All those tactics are a great way of bringing customers to your site. But the real question is how do you get them to repurchase or become loyal customers? Don’t overlook the opportunity of becoming […]

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How to reduce shipping costs in eCommerce The pressure on e-tailers has never been greater. Customer expectations now factor on speed, convenience and low cost delivery options. This puts immense strain and extra expense on e-vendors who, like any savvy business owners, are looking for more bang for their buck. Like many before, maybe you’ve considered […]

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Shipping is an essential function of any eCommerce business. But it can be complicated and costly if you don’t know the most effective shipping and packaging methods. If you don’t include enough packaging, your items might get damaged in the shipping process. But if you use too much, you’re likely to pay more than necessary […]

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There’s a reason so many companies, small and large, have invested in international exporting and all that comes with it. The global marketplace offers countless opportunities. Of course, there are many companies still on the cusp of expanding their operations. Here are some of the most common challenges businesses face when entering foreign markets, and […]

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The process of shipping can have a major impact on pollution emissions across the globe whether it is by land, sea or air. But there are ways to reduce the environmental impact of shipping and opt for sustainable solutions. The environmental movement continues to grow and packaging/shipping is one of many elements that can help […]

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Every marketing campaign gives a company the chance to learn and improve, and more importantly, find the tactics that spell out success. Today, companies employ a number of popular methods in order to measure and fine-turn their direct mail efforts. They include QR codes, activation codes, social media and more. Discover which options work best […]

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If you’re an international e-commerce merchant trying to sell to consumers, the latest Global Survey on Internet Security and Trust has some daunting data for you. The survey found that many online shoppers are more likely to purchase a product made in their home country. That’s a buy-local preference that, on top of widespread and […]

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When one door closes, hundreds of internet windows open. In a trend that’s only accelerating, bricks-and-mortar retail locations across North America are closing as e-commerce continues to thrive. In fact, New York-based real estate developer Clarion Partners reports that approximately 5,000 store locations have shuttered in the past 18 months, and retailers like Sears and […]

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Neuroscience gives marketers a fascinating – and useful – look at what happens in the brain when consumers are exposed to marketing messages. It provides valuable insights into the subconscious emotions that are responsible for driving 80-90%1 of consumer decisions. A first-of-its-kind neuromarketing study by a team of neuroscience experts2 at Ipsos examined consumer engagement […]

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Online retail is expected to grow 8-12 percent this year (3x higher than the wider industry growth) with sales predicted to fall between $427 and $443 billion, according to National Retail Federation. This means that online retailers need to be on their A game now more than ever, especially focusing on seamless branding, efficient automation […]

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