Shipping is an essential function of any eCommerce business. But it can be complicated and costly if you don’t know the most effective shipping and packaging methods. If you don’t include enough packaging, your items might get damaged in the shipping process. But if you use too much, you’re likely to pay more than necessary […]

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Shipping is the final (and arguably most important) frontier when it comes to satisfying customers. Keeping an eye on trends and adopting new, relevant shipping methods will not only help improve customer satisfaction, but it will also help small business owners meet their bottom lines and compete with the big dogs. Here are five logistics […]

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What are your eCommerce growth plans for 2017? Are you expanding into more product categories, re-designing your website or, perhaps, going international? Whatever your plans are, it’s good to keep in mind some of the biggest eCommerce trends in 2017 we’re expecting to see in the coming months. As more consumers adopt a habit on […]

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If you’re an international e-commerce merchant trying to sell to consumers, the latest Global Survey on Internet Security and Trust has some daunting data for you. The survey found that many online shoppers are more likely to purchase a product made in their home country. That’s a buy-local preference that, on top of widespread and […]

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  Just when everyone thought the industry was done with talk of revamping the North American Free Trade Agreement (NAFTA), President Donald Trump sent official notice to Congress of his intent to renegotiate key parts of the trade deal. A surprise? Not really, since that was one of the tenets that Trump campaigned on. Many, […]

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Neuroscience gives marketers a fascinating – and useful – look at what happens in the brain when consumers are exposed to marketing messages. It provides valuable insights into the subconscious emotions that are responsible for driving 80-90%1 of consumer decisions. A first-of-its-kind neuromarketing study by a team of neuroscience experts2 at Ipsos examined consumer engagement […]

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Online retail is expected to grow 8-12 percent this year (3x higher than the wider industry growth) with sales predicted to fall between $427 and $443 billion, according to National Retail Federation. This means that online retailers need to be on their A game now more than ever, especially focusing on seamless branding, efficient automation […]

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Free shipping for online purchases is practically a necessity in today’s world, and it’s especially important during the holidays when brand competition is fiercest. In fact, according to omnichannel customer engagement firm STARTEK, 88% of customers say free shipping makes them more likely to shop online1. Small business owners in particular are probably wondering how […]

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If you’re an eager entrepreneur who has toyed with the idea of launching a small business, or wondered whether to take your side project full time, deciding if and when to leave your day job can be difficult. Rather than rushing into a choice you might regret, give the matter the careful consideration it deserves. […]

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Make your online shopping more secure – these six tips can help protect you against fraud Shopping online is easier and more convenient than ever. However, as with any type of transaction, consumers need to be mindful of fraud. The good news is that by arming yourself with knowledge and heeding your common sense, you […]

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