When you think of marketing, what tactics first bounce off your mind? Are you thinking SEO, email campaigns or social? All those tactics are a great way of bringing customers to your site. But the real question is how do you get them to repurchase or become loyal customers? Don’t overlook the opportunity of becoming […]

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How to reduce shipping costs in eCommerce The pressure on e-tailers has never been greater. Customer expectations now factor on speed, convenience and low cost delivery options. This puts immense strain and extra expense on e-vendors who, like any savvy business owners, are looking for more bang for their buck. Like many before, maybe you’ve considered […]

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Shipping is the final (and arguably most important) frontier when it comes to satisfying customers. Keeping an eye on trends and adopting new, relevant shipping methods will not only help improve customer satisfaction, but it will also help small business owners meet their bottom lines and compete with the big dogs. Here are five logistics […]

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Neuroscience gives marketers a fascinating – and useful – look at what happens in the brain when consumers are exposed to marketing messages. It provides valuable insights into the subconscious emotions that are responsible for driving 80-90%1 of consumer decisions. A first-of-its-kind neuromarketing study by a team of neuroscience experts2 at Ipsos examined consumer engagement […]

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Online retail is expected to grow 8-12 percent this year (3x higher than the wider industry growth) with sales predicted to fall between $427 and $443 billion, according to National Retail Federation. This means that online retailers need to be on their A game now more than ever, especially focusing on seamless branding, efficient automation […]

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E-commerce has long been a sore point for many luxury brands. Luxury brands differentiate themselves in part by the high-end experiences they offer in-store and have sometimes struggled to adapt those experiences to the web. Online, without the immersive experience of walking into a luxury storefront and being greeted by a thoughtfully curated assortment of […]

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With millennials poised to become the dominant force in the economy, companies must learn how to reach this demographic. U.S. consumers ages 18 to 34 engage with brands far more extensively than their older counterparts.1 It’s natural to assume this generation is only susceptible to digital media. It was born and raised on the Internet. […]

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Online shopping continues to grow at a rapid rate across the United States. 2016 was the second year in a row in which online Black Friday sales surpassed in-store sales. While this transition may be profitable, it is causing major strains on shopping malls in small town America. The Wall Street Journal recently did a case […]

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We have seen the global shipping industry enduring hardship since 2014. The industries latest forecasts show the storm could last for years. As Mr. Bruce Einhorn from Bloomberg Businessweek indicated earlier this year, The Shipping Industry is Suffering from China’s Trade Slowdown. China’s export fell 1.8%, and its import fell 13.2% in 2015, shipbuilders, container […]

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