The process of shipping can have a major impact on pollution emissions across the globe whether it is by land, sea or air. But there are ways to reduce the environmental impact of shipping and opt for sustainable solutions. The environmental movement continues to grow and packaging/shipping is one of many elements that can help […]
If you’re an international e-commerce merchant trying to sell to consumers, the latest Global Survey on Internet Security and Trust has some daunting data for you. The survey found that many online shoppers are more likely to purchase a product made in their home country. That’s a buy-local preference that, on top of widespread and […]
Just when everyone thought the industry was done with talk of revamping the North American Free Trade Agreement (NAFTA), President Donald Trump sent official notice to Congress of his intent to renegotiate key parts of the trade deal. A surprise? Not really, since that was one of the tenets that Trump campaigned on. Many, […]
Neuroscience gives marketers a fascinating – and useful – look at what happens in the brain when consumers are exposed to marketing messages. It provides valuable insights into the subconscious emotions that are responsible for driving 80-90%1 of consumer decisions. A first-of-its-kind neuromarketing study by a team of neuroscience experts2 at Ipsos examined consumer engagement […]
Online retail is expected to grow 8-12 percent this year (3x higher than the wider industry growth) with sales predicted to fall between $427 and $443 billion, according to National Retail Federation. This means that online retailers need to be on their A game now more than ever, especially focusing on seamless branding, efficient automation […]
More and more, we’re seeing online businesses add new features and services with the goal of replicating and even surpassing the personal ways we shop at brick and mortar stores. A perfect example is how men’s fashion site is revolutionizing online clothing shopping with a program called tryouts, which allows you to have clothes shipped to you […]
With millennials poised to become the dominant force in the economy, companies must learn how to reach this demographic. U.S. consumers ages 18 to 34 engage with brands far more extensively than their older counterparts.1 It’s natural to assume this generation is only susceptible to digital media. It was born and raised on the Internet. […]
Make your online shopping more secure – these six tips can help protect you against fraud Shopping online is easier and more convenient than ever. However, as with any type of transaction, consumers need to be mindful of fraud. The good news is that by arming yourself with knowledge and heeding your common sense, you […]
By STEVEN CALHOUN/Staff Writer The United States Postal Service has implemented cost increases for many of its mail and shipping services. USPS implemented a 2-cent increase in the cost of stamps for 1 oz. letters on Jan. 22. The cost of flat-rate boxes and envelopes also increased. These changes affect the cost of First-Class Mail […]
With Black Friday and Christmas nearly at our doorstep the challenges for small and medium sized businesses are especially evident. The struggle to find affordable and reliable shipping in this high volume season can make it difficult to compete with major retailers. CBC reports that Canadian businesses sold over 136 billion dollars in online sales […]
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