Back-to-school shoppers are hitting stores early and they’re shopping online! In 2015, 20% of back-to-school shoppers planned to complete their school shopping a month before the start of the school year, while 55% planned to have their shopping haul in hand by Labour Day.1 The demand for quality and affordable online school supplies and clothing […]
Today’s shoppers are accustomed to instant gratification when they shop online: they want their purchases to reach them fast and at minimal cost. This puts a lot of pressure on e-commerce merchants to come up with a shipping pricing strategy that will drive shopper conversion but also not break the bank. Knowing the correct amount […]
Going south Selling to the U.S. is a natural step for the growth of many Canadian e-commerce business owners. In fact, due to the enormous amount of potential customers stateside, combined with a strong U.S. dollar making Canada more attractive to American shoppers, it often means the difference between limited success and fantastic growth. But even […]
Over the past few years, Canadian e-commerce merchants have been taking steps to improve their returns experience by enhancing the clarity, simplicity and convenience in their returns policies. Yet there’s still a gap between online shopper expectations and reality. Online shoppers are looking to return their products for free, while most merchants still require them […]
Are you a U.S.-based merchant looking to grow? Just north of the border, a tremendous opportunity awaits in Canada. Canada boasts a prosperous economy and a sizeable population of 36 million people, the bulk of whom live within 100 miles of their American neighbors. Canadians are shopping online more than ever before: statistics show e-commerce […]
When you think of marketing, what tactics first bounce off your mind? Are you thinking SEO, email campaigns or social? All those tactics are a great way of bringing customers to your site. But the real question is how do you get them to repurchase or become loyal customers? Don’t overlook the opportunity of becoming […]
How to reduce shipping costs in eCommerce The pressure on e-tailers has never been greater. Customer expectations now factor on speed, convenience and low cost delivery options. This puts immense strain and extra expense on e-vendors who, like any savvy business owners, are looking for more bang for their buck. Like many before, maybe you’ve considered […]
Whether you want to build on last year’s momentum or take things in a new direction, here is a guide to six top tips and trends that can put you on the path to eCommerce super-stardom. 1. Mobile Revenue Will Continue to Surge If it seems like everyone’s trumpeting the fact that mobile-driven eCommerce keeps growing, it’s […]
Shipping is an essential function of any eCommerce business. But it can be complicated and costly if you don’t know the most effective shipping and packaging methods. If you don’t include enough packaging, your items might get damaged in the shipping process. But if you use too much, you’re likely to pay more than necessary […]
Shipping is the final (and arguably most important) frontier when it comes to satisfying customers. Keeping an eye on trends and adopting new, relevant shipping methods will not only help improve customer satisfaction, but it will also help small business owners meet their bottom lines and compete with the big dogs. Here are five logistics […]
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