The internet has changed the way we interact with each other and how businesses gear up for success. More and more people are taking the leap and starting their own eCommerce store with minimal overhead. As an eCommerce store you should know that shipping is one element of your business that can contribute to your […]

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Neuroscience gives marketers a fascinating – and useful – look at what happens in the brain when consumers are exposed to marketing messages. It provides valuable insights into the subconscious emotions that are responsible for driving 80-90%1 of consumer decisions. A first-of-its-kind neuromarketing study by a team of neuroscience experts2 at Ipsos examined consumer engagement […]

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Online retail is expected to grow 8-12 percent this year (3x higher than the wider industry growth) with sales predicted to fall between $427 and $443 billion, according to National Retail Federation. This means that online retailers need to be on their A game now more than ever, especially focusing on seamless branding, efficient automation […]

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E-commerce has long been a sore point for many luxury brands. Luxury brands differentiate themselves in part by the high-end experiences they offer in-store and have sometimes struggled to adapt those experiences to the web. Online, without the immersive experience of walking into a luxury storefront and being greeted by a thoughtfully curated assortment of […]

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Marci Ien is National Ambassador for Success is in the Bag Marci invites Canadians to put their designer handbags to work for women’s futures  TORONTO, March 30th 2017 – Dress for Success is delighted to announce that broadcast journalist Marci Ien is the National Campaign Ambassador for Success is in the Bag – a campaign […]

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Whether your business ships several hundred packages a month or just a handful, there’s value in making sure you’re doing it properly. Avoid spending too much money, wasting time on fulfillment, or failing to protect the products you send by following these simple tips and tricks. Don’t pay to ship excess space and weight One […]

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More and more, we’re seeing online businesses add new features and services with the goal of replicating and even surpassing the personal ways we shop at brick and mortar stores. A perfect example is how men’s fashion site is revolutionizing online clothing shopping with a program called tryouts, which allows you to have clothes shipped to you […]

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If you’re an eager entrepreneur who has toyed with the idea of launching a small business, or wondered whether to take your side project full time, deciding if and when to leave your day job can be difficult. Rather than rushing into a choice you might regret, give the matter the careful consideration it deserves. […]

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By STEVEN CALHOUN/Staff Writer The United States Postal Service has implemented cost increases for many of its mail and shipping services. USPS implemented a 2-cent increase in the cost of stamps for 1 oz. letters on Jan. 22. The cost of flat-rate boxes and envelopes also increased. These changes affect the cost of First-Class Mail […]

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Ecommerce is a scary business. Not only do you have to worry about keeping your own site running perfectly, you also must keep in mind that some 800-pound gorilla (i.e. Amazon) may suddenly decide that it wants a chunk of your business. On top of that, consumer expectations change so often now that all the […]

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