E-commerce retailers love the Christmas season’s sales surge – less-loved is the inevitable wave of January returns. The “boomerang” month after the holidays sees more returns than any other time of the year. But prepared online retailers can leverage these returns to create satisfied customers beyond the holiday season, loyal for years to come. Just […]
E-commerce is changing the rules of business on a global scale, allowing even the smallest business to reach consumers anywhere on the planet, quickly and with relative ease. Here in the United States, both established organizations and online startups recognize the vast revenue potential beyond our borders, and they are adapting their strategies to deliver individual […]
Whether your business is big or small, to do well in the e-commerce landscape today, you need to reach customers where they are – not wait for them to find you. Today, 80 per cent of Canadians shop online, and 18 per cent of those shoppers make more than 25 online purchases per year. Most […]
For most Americans, July is all about Independence Day, family vacations and warm weather. But for those in the e-commerce business, mid-summer signals something entirely different: the impending arrival of the Christmas shopping season. Yes, we have months to go before Black Friday and Cyber Monday madness, but holiday offers and pre-holiday promotions are taking […]
Whether you have one employee or 100, you might be surprised to hear that the most direct route to success may actually take you all the way around the world. That’s because e-commerce and advances in logistics have made global trade easier, faster and more cost-effective for businesses of all sizes – and for the customers they […]
It’s easy to get started in e-commerce, as there are no barriers to entry, but there are definitely barriers to success. Especially as most businesses take time before they become profitable. E-commerce giant Amazon famously took nine years before seeing its first profitable year. Elon Musk waited a full decade before Tesla Motors had a […]
Like magic, a good point of sales (POS) system works in the background, saving the business owner time and helping to ensure that the store’s inventory management is at peak performance. Choosing the right POS, or assessing if your current POS is meeting your needs, is essential for your business. POS systems typically fall into […]
Here is a scenario: your e-commerce operations have been rising on a wave of interest from international buyers. To keep up the momentum — and keep your global customers happy – you need your exports to arrive quickly and safely in their destination countries, and more importantly, in the hands of your clients. But as the number […]
No matter when it happens or how long it lasts, nearly every business endures an annual stretch when sales slow down. Off-season slumps can be especially tough on small business owners, some of whom struggle to survive the temporary drop in revenue. If your small business deals with a yearly swoon, you don’t have to […]
U.S. exports are on the move. The question is, where are they going? The first answer is: Up. According to the U.S. Department of Commerce, in December 2017 exports rose $3.5 billion over the previous month, to more than $203 billion. Today, more than 300,000 American companies are bringing their goods to global customers, and nearly 98 percent of […]
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