For more than 50 years, the Small Business Administration’s National Small Business Week has promoted the accomplishments of entrepreneurs across the country. The week recognizes not only the value that small companies bring to the marketplace, but also just how much they are evolving in today’s global economy. How are U.S. businesses changing to meet the demands […]
During the holiday season, shoppers are on the hunt for the best possible deals. By strengthening sales promotions with shipping offers, particularly free shipping, forward-looking merchants can cut through the noise and stand out from the competition. We know that shoppers routinely compare prices across merchant sites before making a purchase, and that shipping costs […]
There’s something special about receiving a package in the mail. Yet, the ubiquitous brown cardboard box stuffed with bubble-wrap that consumers have come to expect from e-commerce retailers may not cut it anymore. According to a recent report by Dotcom Distribution, packaging is playing an increasing role in consumer loyalty. Forty per cent of shoppers surveyed […]
Are you a U.S.-based merchant looking to grow? Just north of the border, a tremendous opportunity awaits in Canada. Canada boasts a prosperous economy and a sizeable population of 36 million people, the bulk of whom live within 100 miles of their American neighbors. Canadians are shopping online more than ever before: statistics show e-commerce […]
In 2014, the #1 reason for online shopping cart abandonment was shipping. Specifically, having shipping costs beyond expectations caused potential customers to flee, according to a report by BI Intelligence in March 2015. While typically not the first priority for ecommerce business owners, shipping demands attention. Attractive shipping can increase number of sales and trigger higher […]
What are your eCommerce growth plans for 2017? Are you expanding into more product categories, re-designing your website or, perhaps, going international? Whatever your plans are, it’s good to keep in mind some of the biggest eCommerce trends in 2017 we’re expecting to see in the coming months. As more consumers adopt a habit on […]
When one door closes, hundreds of internet windows open. In a trend that’s only accelerating, bricks-and-mortar retail locations across North America are closing as e-commerce continues to thrive. In fact, New York-based real estate developer Clarion Partners reports that approximately 5,000 store locations have shuttered in the past 18 months, and retailers like Sears and […]
E-commerce has long been a sore point for many luxury brands. Luxury brands differentiate themselves in part by the high-end experiences they offer in-store and have sometimes struggled to adapt those experiences to the web. Online, without the immersive experience of walking into a luxury storefront and being greeted by a thoughtfully curated assortment of […]
Whether your business ships several hundred packages a month or just a handful, there’s value in making sure you’re doing it properly. Avoid spending too much money, wasting time on fulfillment, or failing to protect the products you send by following these simple tips and tricks. Don’t pay to ship excess space and weight One […]
Free shipping for online purchases is practically a necessity in today’s world, and it’s especially important during the holidays when brand competition is fiercest. In fact, according to omnichannel customer engagement firm STARTEK, 88% of customers say free shipping makes them more likely to shop online1. Small business owners in particular are probably wondering how […]
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