Today’s shoppers are accustomed to instant gratification when they shop online: they want their purchases to reach them fast and at minimal cost. This puts a lot of pressure on e-commerce merchants to come up with a shipping pricing strategy that will drive shopper conversion but also not break the bank. Knowing the correct amount […]
For more than 50 years, the Small Business Administration’s National Small Business Week has promoted the accomplishments of entrepreneurs across the country. The week recognizes not only the value that small companies bring to the marketplace, but also just how much they are evolving in today’s global economy. How are U.S. businesses changing to meet the demands […]
Going south Selling to the U.S. is a natural step for the growth of many Canadian e-commerce business owners. In fact, due to the enormous amount of potential customers stateside, combined with a strong U.S. dollar making Canada more attractive to American shoppers, it often means the difference between limited success and fantastic growth. But even […]
Over the past few years, Canadian e-commerce merchants have been taking steps to improve their returns experience by enhancing the clarity, simplicity and convenience in their returns policies. Yet there’s still a gap between online shopper expectations and reality. Online shoppers are looking to return their products for free, while most merchants still require them […]
During the holiday season, shoppers are on the hunt for the best possible deals. By strengthening sales promotions with shipping offers, particularly free shipping, forward-looking merchants can cut through the noise and stand out from the competition. We know that shoppers routinely compare prices across merchant sites before making a purchase, and that shipping costs […]
There’s something special about receiving a package in the mail. Yet, the ubiquitous brown cardboard box stuffed with bubble-wrap that consumers have come to expect from e-commerce retailers may not cut it anymore. According to a recent report by Dotcom Distribution, packaging is playing an increasing role in consumer loyalty. Forty per cent of shoppers surveyed […]
Are you a U.S.-based merchant looking to grow? Just north of the border, a tremendous opportunity awaits in Canada. Canada boasts a prosperous economy and a sizeable population of 36 million people, the bulk of whom live within 100 miles of their American neighbors. Canadians are shopping online more than ever before: statistics show e-commerce […]
There’s a reason so many companies, small and large, have invested in international exporting and all that comes with it. The global marketplace offers countless opportunities. Of course, there are many companies still on the cusp of expanding their operations. Here are some of the most common challenges businesses face when entering foreign markets, and […]
What are your eCommerce growth plans for 2017? Are you expanding into more product categories, re-designing your website or, perhaps, going international? Whatever your plans are, it’s good to keep in mind some of the biggest eCommerce trends in 2017 we’re expecting to see in the coming months. As more consumers adopt a habit on […]
Every marketing campaign gives a company the chance to learn and improve, and more importantly, find the tactics that spell out success. Today, companies employ a number of popular methods in order to measure and fine-turn their direct mail efforts. They include QR codes, activation codes, social media and more. Discover which options work best […]
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