When you think of marketing, what tactics first bounce off your mind? Are you thinking SEO, email campaigns or social? All those tactics are a great way of bringing customers to your site. But the real question is how do you get them to repurchase or become loyal customers? Don’t overlook the opportunity of becoming […]

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  Just when everyone thought the industry was done with talk of revamping the North American Free Trade Agreement (NAFTA), President Donald Trump sent official notice to Congress of his intent to renegotiate key parts of the trade deal. A surprise? Not really, since that was one of the tenets that Trump campaigned on. Many, […]

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When one door closes, hundreds of internet windows open. In a trend that’s only accelerating, bricks-and-mortar retail locations across North America are closing as e-commerce continues to thrive. In fact, New York-based real estate developer Clarion Partners reports that approximately 5,000 store locations have shuttered in the past 18 months, and retailers like Sears and […]

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Neuroscience gives marketers a fascinating – and useful – look at what happens in the brain when consumers are exposed to marketing messages. It provides valuable insights into the subconscious emotions that are responsible for driving 80-90%1 of consumer decisions. A first-of-its-kind neuromarketing study by a team of neuroscience experts2 at Ipsos examined consumer engagement […]

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Calvin Palmquist agrees that his job as a mail carrier resembles a “forced march” most of the year. And when when Christmas rolls around? “Even more so,” Palmquist said with a smile. Despite the increased workload this time of year, Palmquist and others with the U.S. Postal Service relish the challenge to move a staggering […]

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As gifts start to arrive on porches, it can be easy for criminals to take advantage of the situation.So we are putting together the following list of tips for receiving gifts in the mail: 1. Pick it up at your local post office. USPS, FedEx, and UPS all offer a service to hold your package at […]

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Any entrepreneur who ships regularly has experienced the battle with shipping carriers. When choosing the best courier for your needs, the decision usually comes down to the big three: USPS, UPS, and FedEx. Obviously, every situation is unique, but most small business owners have three major concerns: price, reliability and delivery time. If your business […]

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