When one door closes, hundreds of internet windows open. In a trend that’s only accelerating, bricks-and-mortar retail locations across North America are closing as e-commerce continues to thrive. In fact, New York-based real estate developer Clarion Partners reports that approximately 5,000 store locations have shuttered in the past 18 months, and retailers like Sears and […]
The internet has changed the way we interact with each other and how businesses gear up for success. More and more people are taking the leap and starting their own eCommerce store with minimal overhead. As an eCommerce store you should know that shipping is one element of your business that can contribute to your […]
Neuroscience gives marketers a fascinating – and useful – look at what happens in the brain when consumers are exposed to marketing messages. It provides valuable insights into the subconscious emotions that are responsible for driving 80-90%1 of consumer decisions. A first-of-its-kind neuromarketing study by a team of neuroscience experts2 at Ipsos examined consumer engagement […]
Online retail is expected to grow 8-12 percent this year (3x higher than the wider industry growth) with sales predicted to fall between $427 and $443 billion, according to National Retail Federation. This means that online retailers need to be on their A game now more than ever, especially focusing on seamless branding, efficient automation […]
E-commerce has long been a sore point for many luxury brands. Luxury brands differentiate themselves in part by the high-end experiences they offer in-store and have sometimes struggled to adapt those experiences to the web. Online, without the immersive experience of walking into a luxury storefront and being greeted by a thoughtfully curated assortment of […]
Marci Ien is National Ambassador for Success is in the Bag Marci invites Canadians to put their designer handbags to work for women’s futures TORONTO, March 30th 2017 – Dress for Success is delighted to announce that broadcast journalist Marci Ien is the National Campaign Ambassador for Success is in the Bag – a campaign […]
Whether your business ships several hundred packages a month or just a handful, there’s value in making sure you’re doing it properly. Avoid spending too much money, wasting time on fulfillment, or failing to protect the products you send by following these simple tips and tricks. Don’t pay to ship excess space and weight One […]
Free shipping for online purchases is practically a necessity in today’s world, and it’s especially important during the holidays when brand competition is fiercest. In fact, according to omnichannel customer engagement firm STARTEK, 88% of customers say free shipping makes them more likely to shop online1. Small business owners in particular are probably wondering how […]
With millennials poised to become the dominant force in the economy, companies must learn how to reach this demographic. U.S. consumers ages 18 to 34 engage with brands far more extensively than their older counterparts.1 It’s natural to assume this generation is only susceptible to digital media. It was born and raised on the Internet. […]
If you’re an eager entrepreneur who has toyed with the idea of launching a small business, or wondered whether to take your side project full time, deciding if and when to leave your day job can be difficult. Rather than rushing into a choice you might regret, give the matter the careful consideration it deserves. […]
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