There’s a reason so many companies, small and large, have invested in international exporting and all that comes with it. The global marketplace offers countless opportunities. Of course, there are many companies still on the cusp of expanding their operations. Here are some of the most common challenges businesses face when entering foreign markets, and […]

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  E commerce Shipping Best Practices Tom Caporaso is the CEO of Clarus Commerce, an eCommerce solutions provider. The company has been a leader in the space since 2001. Caporaso, an expert in consumer trends and online retail, offered some suggestions on how small businesses can improve their shipping methods. Set Minimum Thresholds Many retail […]

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The process of shipping can have a major impact on pollution emissions across the globe whether it is by land, sea or air. But there are ways to reduce the environmental impact of shipping and opt for sustainable solutions. The environmental movement continues to grow and packaging/shipping is one of many elements that can help […]

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What are your eCommerce growth plans for 2017? Are you expanding into more product categories, re-designing your website or, perhaps, going international? Whatever your plans are, it’s good to keep in mind some of the biggest eCommerce trends in 2017 we’re expecting to see in the coming months. As more consumers adopt a habit on […]

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Every marketing campaign gives a company the chance to learn and improve, and more importantly, find the tactics that spell out success. Today, companies employ a number of popular methods in order to measure and fine-turn their direct mail efforts. They include QR codes, activation codes, social media and more. Discover which options work best […]

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When one door closes, hundreds of internet windows open. In a trend that’s only accelerating, bricks-and-mortar retail locations across North America are closing as e-commerce continues to thrive. In fact, New York-based real estate developer Clarion Partners reports that approximately 5,000 store locations have shuttered in the past 18 months, and retailers like Sears and […]

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The internet has changed the way we interact with each other and how businesses gear up for success. More and more people are taking the leap and starting their own eCommerce store with minimal overhead. As an eCommerce store you should know that shipping is one element of your business that can contribute to your […]

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Neuroscience gives marketers a fascinating – and useful – look at what happens in the brain when consumers are exposed to marketing messages. It provides valuable insights into the subconscious emotions that are responsible for driving 80-90%1 of consumer decisions. A first-of-its-kind neuromarketing study by a team of neuroscience experts2 at Ipsos examined consumer engagement […]

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Online retail is expected to grow 8-12 percent this year (3x higher than the wider industry growth) with sales predicted to fall between $427 and $443 billion, according to National Retail Federation. This means that online retailers need to be on their A game now more than ever, especially focusing on seamless branding, efficient automation […]

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Marci Ien is National Ambassador for Success is in the Bag Marci invites Canadians to put their designer handbags to work for women’s futures  TORONTO, March 30th 2017 – Dress for Success is delighted to announce that broadcast journalist Marci Ien is the National Campaign Ambassador for Success is in the Bag – a campaign […]

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