If you are in e-commerce, you need to ensure that your 2019 business plan explores the potential of international sales and marketing. If you don’t at least evaluate your global opportunities, you risk falling behind your competition. You also could miss a critical chance to expand your sales exponentially. That’s because, as a DHL report reveals, cross-border e-commerce […]

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For online merchants, a clear, easy-to-spot returns policy is increasingly important. How you choose to handle returns, and how effectively you communicate your returns policy to your staff and customers, can make or break sales. It keeps customers coming back for more. If they find your policy unclear, it can prompt them to abandon their […]

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How much do you really know about what your customers do when they visit your online store? Can you say with confidence that you understand why so many of them leave your site right before checkout? The issue might lie in how you present your shipping fees. Recent Canada Post research concludes that 64% of […]

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For most Americans, July is all about Independence Day, family vacations and warm weather. But for those in the e-commerce business, mid-summer signals something entirely different: the impending arrival of the Christmas shopping season. Yes, we have months to go before Black Friday and Cyber Monday madness, but holiday offers and pre-holiday promotions are taking […]

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It’s easy to get started in e-commerce, as there are no barriers to entry, but there are definitely barriers to success. Especially as most businesses take time before they become profitable. E-commerce giant Amazon famously took nine years before seeing its first profitable year. Elon Musk waited a full decade before Tesla Motors had a […]

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When it comes to corporate social responsibility (CSR), the question for business leaders today is not whether to pursue it, but how to integrate its principles into the core of their operations, and how to ensure that real change and social progress are the results. In other words, having a basic program to give back […]

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Today’s shoppers are accustomed to instant gratification when they shop online: they want their purchases to reach them fast and at minimal cost. This puts a lot of pressure on e-commerce merchants to come up with a shipping pricing strategy that will drive shopper conversion but also not break the bank. Knowing the correct amount […]

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During the holiday season, shoppers are on the hunt for the best possible deals. By strengthening sales promotions with shipping offers, particularly free shipping, forward-looking merchants can cut through the noise and stand out from the competition. We know that shoppers routinely compare prices across merchant sites before making a purchase, and that shipping costs […]

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Are you a U.S.-based merchant looking to grow? Just north of the border, a tremendous opportunity awaits in Canada. Canada boasts a prosperous economy and a sizeable population of 36 million people, the bulk of whom live within 100 miles of their American neighbors. Canadians are shopping online more than ever before: statistics show e-commerce […]

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When you think of marketing, what tactics first bounce off your mind? Are you thinking SEO, email campaigns or social? All those tactics are a great way of bringing customers to your site. But the real question is how do you get them to repurchase or become loyal customers? Don’t overlook the opportunity of becoming […]

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