Black Friday

Last year, consumers spent a record $7.4 billion online on Black Friday and $9.4 billion on Cyber Monday. Some key discussion points of the article include: 1. A dramatic shift to digital could impact BFCM this year2. People are shopping earlier and are seeking value over price3. Flexible returns, fast shipping, and delivering a better […]

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Black Friday’s online sales beat estimates as shoppers moved online for the shopping holiday, with mobile devices driving more purchases than ever, according to Adobe Digital Insights. In addition, this year’s online sales shattered 2015’s record as the convenience of mobile likely spurred more shoppers to make purchases remotely, rather than navigating crowded brick-and-mortar locations. Black […]

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