Whether your company has one employee or 100, you might be surprised to learn that the most direct route to success may take you all the way around the world. That’s because e-commerce and advances in logistics have made global trade easier, faster and more cost-effective for businesses of all sizes – and for the customers they serve.

For Small Business Week 2019, it’s time to consider how you can harness the power of international trade to take your sales to the next level. While e-commerce may not be right for every small retail operation, there is a strong chance that your business can benefit by expanding the potential pool of customers across borders through digital channels.

How can you launch your small business on a global course for success? An understanding of global markets and how your company’s products fit with consumer interests in different regions is key to the planning process. If you are already selling internationally, the program can help you expand and strengthen your approach.

In addition, DHL experts will examine overall market trends that are driving new brand strategies for companies going global and will offer insight into how you can use data and analytics to determine your top global opportunities.  One key feature of the event will be a step-by-step description from executives of the entertainment company Hunt A Killer on how they rapidly grew their company in markets around the world.

In addition to the webinar, here are some key steps that you will need to take in your global journey:

Research: Your international e-commerce plans must start with an understanding of key markets, including which are best suited to your products and which have the most overall economic promise. The International Trade Administration’s Export.gov and the Small Business Administration  provide valuable resources and expertise to help.  Here in the pages of  DHL Expressed, we have also reviewed some top global markets.

Website: Tailoring your website for international customers is critical.  Of course, it needs to reflect the specific language requirements of your buyers, but it also needs to be culturally sensitive.  You can learn more here.

Customs and Shipping: For companies that are new to the global game, complex and changing customs requirements for exports present a big challenge. You will need to understand and comply with U.S. Customs and Border Protection rules and requirements in countries receiving your goods.  A shipping partner with specific expertise in global markets can help guide you with automated services, online resources and direct one-on-one assistance.


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