No matter what product you are selling, or what service you are providing, these tips will help you focus your strategy on building long-term, loyal, customers.
1. Develop a loyalty/rewards program
2. Do not invest in paid or sponsored ads too early
3. Be responsive to all social and communication platforms
4. Treat loyal fans as your brand champions
5. Build a model with ancillary products/services to capture recurring revenue
6. Ensure rapid fulfillment and favorable shipping options
7. Use your package as an opportunity for brand awareness and future initiatives
8. Leverage user generated content
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