E-commerce

No matter what product you are selling, or what service you are providing, these tips will help you focus your strategy on building long-term, loyal, customers. 1. Develop a loyalty/rewards program2. Do not invest in paid or sponsored ads too early3. Be responsive to all social and communication platforms4. Treat loyal fans as your brand […]

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The novel coronavirus (COVID-19) has created uncertainty across every industry and business worldwide. As many retail brick-and-mortar stores remain closed, shoppers are dependent on e-commerce businesses more than ever, especially in categories such as consumer product goods, grocery and staple items. And this trend is likely to continue. For example, eMarketer released data in December of 2019 […]

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The ‘humanized’ internet: The evolution of modern connectivity is often summarized as: the internet – the world wide web – mobile devices – big data/the cloud – the internet of things. For the next stage, it seems inevitable that even more personalization will be an important component. What we refer to as the internet of […]

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Coronavirus will create a number of challenges for businesses. What are they? And how can companies best handle them? Here are the answers to the pressing questions: What will be the impact on Canadian companies in the weeks ahead with coronavirus? The most significant will be a change in consumption habits. Consumers are likely to […]

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Coronavirus, or COVID-19, has been declared a global pandemic and is having an unprecedented impact on individuals and our economy at large. Times are uncertain, and while we don’t have all the answers, we’re doing everything we can to offer guidance to our customers and small businesses around the world. As retailers are forced to close […]

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It’s safe to say that this current crisis is like none other faced by small business owners in the recent past, and it’s certainly daunting trying to tackle all of the unique issues it presents. Below are 10 issues to address with detailed considerations and action items that might make the difference in being able […]

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The following trends will be the most important for organizations, customers, employees and stakeholders over the next 12 months and beyond. 01. Many faces of growth: For decades, companies have been laser-focused on one main objective: financial growth — the faster the better. Now, people are challenging organizations to define their success in more ways […]

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As a nimble e-commerce retailer, getting through your to-do list each day can be quite the challenge. There’s no time to waste troubleshooting an issue or wading through clunky software integrations. Even as little as five minutes can make a big difference in you bottom line. The following time-saving small business shipping tips can help […]

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As the leader of an e-commerce company which is currently fulfilling domestic orders but contemplating expanding to include international sales, shipping logistics is a serious concern. Since the internet gained mainstream acceptance decades ago, the technology’s ability to take a local company global has become crystal clear. However, leaping into cross-border commerce without solid planning […]

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In this post, we’ll be covering some of the obstacles that are unique to handmade businesses, as well as tips and techniques on how you can overcome them, organized into sections for: All types of craft makers and marketers Craft makers with a physical location/storefront Craft makers with an Etsy shop or other e-commerce site […]

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