Here are four strategies to keep in mind when examining the marketing and shipping aspects of your business to ensure that you capture additional revenue as the e-commerce market continues to grow.
Build Your Brand
No matter what the call to action is in customer communications (giveaways, free gifts with purchase, free shipping, heavy discounts, etc.), online retailers should make sure their branding — logos, links to social media, site links, etc. — is included. These brand elements shouldn’t be confined to email marketing messages, but should be included in every type of communication, including confirmation emails, shipment tracking pages, return labels, delivery emails, invoices, etc.
Consistently emphasizing the brand builds awareness and recognition, which is essential to gaining new customers and converting existing customers into long-term buyers. In short, it keeps customers coming back by helping them remember where to come back to.
Save Time and Money By Choosing The Right Shipping Partner
Keeping orders from multiple marketplaces organized while using different shipping carriers can be overwhelming. Shipping fees can be reduced by making it easy to compare rates across various carriers and services using ShipGooder.com. When shipping is managed efficiently, it frees up valuable resources for other parts of the business.
Step Up Customer Service
Online retailers need to spell out their return policy and any other big policy changes on their websites. Making it easier for customers to find this information increases pre-sales trust and creates a smoother interaction with your customers. As eCommerce continues to become the standard for retail shopping, many online retailers take things a step further by dedicating extra resources to responding promptly to any questions their customers may have, no matter where they pop up (looking at you, Twitter and Facebook). Make your FAQ page readily available, and update it frequently with recurring questions to improve the process for future customers.
Be a Returns Hero
Studies show that customers are much more likely to become repeat buyers when retailers adopt customer-friendly returns policies and processes. Fast responses to return requests can set smaller sellers apart from the retail giants. Supplying return labels without resistance, eliminating restocking fees and crediting refunds promptly will create loyalty and trust. Also, absorbing the cost of returns can be a huge win for retailers. Customers who have to pay for any part of a return are far more likely to go to a competitor for their next order. The online retailers who attract the most loyal customers make the returns process as painless as possible.
When it comes to managing an e-commerce business, efficiency and customer service are key. With these tips you’re bound to have streamlined fulfillment, happy customers and revenue growth.