For online merchants, a clear, easy-to-spot returns policy is increasingly important. How you choose to handle returns, and how effectively you communicate your returns policy to your staff and customers, can make or break sales. It keeps customers coming back for more. If they find your policy unclear, it can prompt them to abandon their […]

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So, Well done. You’ve done it. You’ve finally got a polished e-commerce store complete with, carefully curated content and a wide variety of in-demand products on offer. Before you put your feet up and relax, remember, ut failing to pay attention to how those goods get to your customers can put all that hard work […]

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E-commerce represents a growing percentage of overall retail sales,. As a result,  how you handle your shipping will become an increasingly significant part of your business. We know that shoppers routinely compare prices across merchant sites prior to making a purchase, and that shipping costs are always top of mind. So much so that shoppers […]

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As a pivotal piece of the e-commerce experience, an effective shipping pricing strategy can increase revenues and profitability by driving changes in customer behavior. Today’s online shoppers clearly crave more choices, convenience and control. So, when it comes to shipping, why not give them what they want?  Taking a look at your shipping strategy isn’t […]

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How much do you really know about what your customers do when they visit your online store? Can you say with confidence that you understand why so many of them leave your site right before checkout? The issue might lie in how you present your shipping fees. Recent Canada Post research concludes that 64% of […]

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